The Tomorrow River flows just a few yards from Ruby’s Nelsonville headquarters and roastery. Though it maybe slight on a map, the Tomorrow River is the center of Nelsonville, carrying momentum across Central Wisconsin and through our town.

The Tomorrow Seasonal Project is designed to work the same way. Though it may just be one small project, we hope it carries momentum for developing farmers across generations. One major hurdle for coffee farmers transitioning to specialty coffee farming is finding a buyer for their new coffee quality.

A lot of these coffees end up purchased at lower prices destined to be included in a blend. The Tomorrow Seasonal Project is designed to target standout coffees from farmers in transition and feature them as single origin releases. When we realized most of these coffees came from certified organic farms, we decided to make the project a permanently certified organic offering.

Many farmers in transition turn to certifications as a way to increase the value of their coffee, and we want to honor that hard work, energy, and investment into their farms. By making Tomorrow Seasonal Project a certified organic offering, we can help promote sustainable models that address both the environment and the business of farming.