Based in the west coast beach town of Santa Cruz, CA, Cat & Cloud Coffee was started by long-time coffee professionals Chris Baca, Jared Truby, and Charles Jack. Chris and Jared hold five Top-5 finishes in the US Barista, Brewer's Cup, and Latte Art Competitions between them. Begun as a podcast and an online webstore in 2015, Cat & Cloud opened their first retail location September of 2016.

With a vision “To Change the Way the World Does Business,” they created and currently run the most-listened to/watched Coffee-related Podcast and YouTube channel in the US. Whether it’s previous work in Ethiopia, Kenya, and South Sudan as part of TechnoServe's East Africa Coffee Initiative, making sure their team members are well taken care of and sending them to origin, to developing relationships with coffee producer partners based on repeatable quality scores, not the volatility of the C-market.

Working to be content creators, information sharers, and industry leaders, they strive “to learn, grow, and create a community that feels good to EVERYONE, not just to the few people at the top.”