Coffee Description
This coffee from Wilson Morales is a “Cat & Cloud Farm Exclusive Coffee” for the second year– meaning that we bought the entire production of Wilson’s farm, so this coffee is only available through us – in the entire world. In a recent talk with Wilson, he described his love of Krispy Kreme donuts. The sweetness of this coffee is reminiscent of his favorite American food!
Roast Level from the Roaster
Refers to the roast level in comparison with other coffees from the roaster
Light/Medium
Variety
Pacas
Process
Washed
Elevation
1,600 - 1,700 masl
Region
Santa Barbara
About Wilson Morales of Honduras
This coffee comes from the farm of Wilson Morales. His farm, Finca Aurora, is located at 1,600 – 1,700 masl in the Santa Barbara region of Honduras. Wilson’s dream has always been to live and farm in the mountains. To that end, he used his day job as an arborist to save money and buy the land that became Finca Aurora. This year, he’ll use the money from his coffee sales to build a home for himself and his family on Finca Aurora. And in the next few years, he hopes to move his family away from the bustle of the city to the tranquility of his farm and the mountain.
As an arborist for the National Forest Service, Wilson uses his passion to help preserve the native trees of Honduras. This passion is evident in the way he carefully plants endangered trees alongside his coffee, so that the two can grow together and mutually benefit each other. He is also a progressive thinker, constantly debating ways to improve the efficiency of his post-harvest processing, as well as the quality
of his coffee.
Santa Barbara, Honduras
Cat & Cloud
Based in the west coast beach town of Santa Cruz, CA, Cat & Cloud Coffee was started by long-time coffee professionals Chris Baca, Jared Truby, and Charles Jack. Chris and Jared hold five Top-5 finishes in the US Barista, Brewer's Cup, and Latte Art Competitions between them. Begun as a podcast and an online webstore in 2015, Cat & Cloud opened their first retail location September of 2016.
With a vision “To Change the Way the World Does Business,” they created and currently run the most-listened to/watched Coffee-related Podcast and YouTube channel in the US. Whether it’s previous work in Ethiopia, Kenya, and South Sudan as part of TechnoServe's East Africa Coffee Initiative, making sure their team members are well taken care of and sending them to origin, to developing relationships with coffee producer partners based on repeatable quality scores, not the volatility of the C-market.
Working to be content creators, information sharers, and industry leaders, they strive “to learn, grow, and create a community that feels good to EVERYONE, not just to the few people at the top.”
