Coffee Description
Rich, sweet, and comforting, Amsterdam is the perfect drip coffee option for those who seek a deeper roast profile. Joe selects the components for this coffee for their ability to stand up to a more developed roast, without ever tasting over-roasted or smoky. Instead, Joe pulls out classic notes of chocolate, nut, and toffee.
As part of Joe's One City Collection, Amsterdam is made from only Rainforest Alliance Certified coffees from Veloso Coffee, a family-run operation that has been producing specialty coffees in the Cerrado region of Minas Gerais, Brazil for decades.
Roast Level from the Roaster
Refers to the roast level in comparison with other coffees from the roaster
Medium
Variety
Catuai
Process
Natural
Elevation
1066 masl
Region
Minas Gerais
About Veloso Family of Brazil
When it comes to coffee cultivation, the Veloso family relies on wisdom passed on from generation to generation, while embracing sustainable innovation. Alongside their commitment to sustainability, Veloso utilizes the latest advances in coffee farming, like strategic mapping supported by GPS technology, to allow them to manage a harvest schedule precisely aligned with optimum cherry ripening for better quality and water management.
Minas Gerais, Brazil
Joe Coffee Company
Back in 2003, Joe Coffee founder Jonathan Rubinstein had a simple vision: brew high quality, delicious coffee, and serve it to the neighborhood with warm hospitality. Since their very first cafe opened 20 years ago on that cozy corner of Greenwich Village, their mission has remained the same—to share their unwavering commitment to quality coffee while creating a welcoming space for the community. Two decades later, they’ve expanded to over 20 cafes throughout Manhattan, Brooklyn, Queens, and Westchester, along with their very own roastery in Long Island City. As New York's hometown specialty coffee company, they're proud to continue to innovate and lead as the specialty coffee movement expands.
