Coffee Description
Joe designed The Daily to be a balanced and approachable drip coffee, drinkable every day yet complex enough to keep you coming back.
The Daily is built around seasonally fresh components, typically coffees from South America, chosen carefully to bring together their favorite attributes in coffee, from brightness to body, sweetness to finish. Currently, The Daily is made up of coffees from Brazil and Colombia, and provides everything Joe looks for in a satisfying, drink-every-day blend.
Roast Level from the Roaster
Refers to the roast level in comparison with other coffees from the roaster
Medium
Variety
Catuai
Process
Semi-Washed
Elevation
1066-1900 masl
Region
Minas Gerais
About Veloso Family | El Paraíso Growers' Association | Fincas Mierisch of Brazil
The Veloso family has been producing specialty coffees in the Cerrado Mineiro region in the countryside of coffee-rich Minas Gerais, Brazil, for decades. This coffee is grown on the family's Paraiso and Santa Cecilia farms on wide plots surrounded by protected wildlife regions. The Velosos maintain 38% of their land as natural forest—well above the Brazilian agricultural regulation of 20%.
Its sister component comes from Tarqui, in the Huila department of Colombia. Tarqui sits in an area of Colombia where the Andes mountains split into three separate mountain ranges called “cordilleras”, and between the Central and Eastern Cordilleras you’ll find the El Paraiso and La Virgen associations, whose coffees make up our Huila A.
Minas Gerais, Brazil
Joe Coffee Company
Back in 2003, Joe Coffee founder Jonathan Rubinstein had a simple vision: brew high quality, delicious coffee, and serve it to the neighborhood with warm hospitality. Since their very first cafe opened 20 years ago on that cozy corner of Greenwich Village, their mission has remained the same—to share their unwavering commitment to quality coffee while creating a welcoming space for the community. Two decades later, they’ve expanded to over 20 cafes throughout Manhattan, Brooklyn, Queens, and Westchester, along with their very own roastery in Long Island City. As New York's hometown specialty coffee company, they're proud to continue to innovate and lead as the specialty coffee movement expands.
