Coffee Description
Lovingly named for Joe's first cafe in New York City, The Waverly, is their signature espresso. Seasonally driven, but designed to achieve a balance of body and sweetness with lively fruit notes year-round, this espresso is perfect as a straight shot or in milk. Joe Coffee has carefully sourced two components for this particular blend: a coffee from Brazil, which lends a stable, sturdy body and rich sweetness, and a coffee from Colombia that adds clean, well-integrated acidity to the cup.
Joe crafts this blend to ensure an expansive flavor profile based on two components that bring out the best in each other, season to season, drink to drink.
Roast Level from the Roaster
Refers to the roast level in comparison with other coffees from the roaster
Medium
Variety
Catuai
Process
Semi-Washed
Elevation
1060-2100 masl
Region
Minas Gerais
About The Veloso Family | Smallholder Farmers of Brazil
The Veloso family has been producing specialty coffees in the Cerrado Mineiro region in the countryside of coffee-rich Minas Gerais, Brazil, for decades. This coffee is grown on the family's Paraiso and Santa Cecilia farms on wide plots surrounded by protected wildlife regions. The Velosos maintain 38% of their land as natural forest—well above the Brazilian agricultural regulation of 20%.
Its sister component comes from the San Ignacio provincein Cajamarca, Peru, located in the northern part of the country close to the border with Ecuador. Known for being the capital region of Peruvian coffee, the area is full of natural forests and the coffee itself draws its name, El Guayacán, from the popular and majestic yellow trees that can be spotted throughout the coffee-growing landscapes, often providing shade for coffee plants, across northern Cajamarca.
Minas Gerais, Brazil
Joe Coffee Company
Back in 2003, Joe Coffee founder Jonathan Rubinstein had a simple vision: brew high quality, delicious coffee, and serve it to the neighborhood with warm hospitality. Since their very first cafe opened 20 years ago on that cozy corner of Greenwich Village, their mission has remained the same—to share their unwavering commitment to quality coffee while creating a welcoming space for the community. Two decades later, they’ve expanded to over 20 cafes throughout Manhattan, Brooklyn, Queens, and Westchester, along with their very own roastery in Long Island City. As New York's hometown specialty coffee company, they're proud to continue to innovate and lead as the specialty coffee movement expands.
