About The Rodriguez Family of Bolivia

This part of Bolivia had for decades been populated with indigenous smallholder coffee farmers, but after suffering multiple waves of disinvestment by the government the population was shrinking, and coffee in particular was close to extinction. Rodriguez’s original farm, La Linda, was meant to take advantage of affordable land in the area and to demonstrate to local smallholders specifically how productivity could be increased for their benefit. Now, 10 years after La Linda was built, the family business includes 12 family farms between Caranavi and Samaipata, to the south, and a group of 100 smallholders who together comprise Agricafe’s “Sol de la Mañana” program. Pedro’s daughter Daniela and son Pedro Pablo are also part of the business, managing commercial operations and farmer training.