The town of La Yerba is a small community on the northern side of the San Juan Volcano. The community was originally founded under the name of El Astal, but in 1969 the town was relocated to border a highway as a newly formed Ejido and was named La Yerba. To this day the community remains integrated by 35 Ejidatarios with a total of 786 inhabitants; 383 women and 403 men, according to the census of INEGI, 2013. The economy of La Yerba is tied to its two most important crops, coffee, and avocados. With one harvest immediately following the other, there are only a few months a year where farmers have guaranteed income.