The creative folks at Square One went all experimental on this one, blending a natural-processed Ethiopian offering with their favorite natural Brazil in a dialed-in blend ratio that’s become a favorite with coffee techs and customers alike.
The name, sometimes assumed to refer to hex-sign artwork popular in Lancaster County, home of Square One, is likewise the creation of the warehouse team. Self-described as “mildly geeky,” they wanted a name that included some kind of reference to Magic: The Gathering, Dungeons & Dragons, or Star Wars. “Hexproof,” an ability in MTG, got the vote. One barista in particular also requested a reference to Harry Potter in the label, so a lightning bolt hitting the coffee cup just made sense.
Hexproof. Because who doesn’t want a little magic in a cup?!