Coffee Description
Brazil - Sitio AAA (Natural) is a rich and comforting cup with tasting notes of Cashew, Chocolate, and Baking Spice. Grown by Alessandro Alves Hervaz in Minas Gerais, this coffee showcases slow-dried, selectively harvested cherries that bring out deep sweetness and a smooth, full body.
Roast Level from the Roaster
Refers to the roast level in comparison with other coffees from the roaster
Light/Medium
Variety
Mundo Novo
Process
Natural
Elevation
1400 masl
Region
Minas Gerais
About Alessandro Alves Hervaz of Brazil
his coffee is produced by Alessandro Alves Hervaz on his family-owned farm, Fazenda Fortaleza, located in Mantiqueira de Minas, Brazil. Alessandro was introduced to coffee in 1993 when his father purchased the farm, and since then, the family has operated under a smallholder, family-run model. They focus on producing high-quality natural and pulped cherry coffees using slow-drying methods on paved patios, suspended terraces, and in greenhouses.
In 2016, Alessandro began implementing selective harvesting—an uncommon and initially controversial technique in Brazil at the time. The results, however, spoke for themselves: the cup quality dramatically improved, earning Alessandro and his farm multiple awards at national and regional coffee competitions.
Minas Gerais, Brazil
Theory Coffee Roasters
Roasting coffee was originally an escape fantasy/retirement dream for owner Sam LaRobardiere, until roasting equipment and some green coffee basically fell into his lap. Then as a hobby roaster, he began selling at a pop-up for community events and artisan markets, and in 2018 took the leap to open both a roastery and coffee shop.
Over the years, the folks at Theory Coffee Roasters have honed their coffee skills and built strong coffee-sourcing relationships. Along the way, they have had some fun achievements. Theory brought home the gold medal in the highly competitive espresso category at the nation’s largest roasting competition, Golden Bean North America, in 2018. Theory placed top 10 Overall in the Good Food Awards 2019. Shortly after, Theory Competed against 8 other roasters and won the Twitter Headquarter’s Brew-Off competition in 2019 becoming the sole coffee provider for the Twitter HQ in San Francisco. Theory was also included in the Food & Wine Magazine’s 100 Best Coffee Shops in America in 2019. They were also named as one of the top 30 Coffee Roasters in North America in Fresh Cup Magazine. Joel Lohner, roasting and production manager, placed as one of the top 3 in cup tasters at the Coffee Champ competition. Sam LaRobardiere and Joel Lohner both received their Q-Grader license, which is the equivalent to a wine sommelier in the coffee industry.
While Theory is motivated by the great accomplishments of the past, we continue to be even more excited about the future. Our commitment is to continue to bring our beloved customers even more award-winning coffees that are roasted to display the optimal balance of each coffee's best attributes. You can buy with confidence that Theory will deliver the best coffees in the world...right to your doorstep.
