Redding, CA

Theory Collaborative

Like so many specialty roasters, Theory Collaborative started in a garage. Roasting coffee was originally an escape fantasy/retirement dream for owner, Sam LaRobardiere, until roasting equipment and some green coffee basically fell into his lap. Then as a hobby roaster, he began selling at a pop-up for community events and artisan markets, and in 2016 took the leap to open both roastery and coffee shop.

Over the years, the folks at Theory Collaborative have honed their coffee skills and built strong coffee-sourcing relationships. Along the way, they garnered 5 Golden Bean awards in 2018 including a Gold Medal in the espresso category, and won Twitter’s brew off Competition in 2019. Listed as one of the top 30 roasters in North America by Golden Bean, they’re not stopping there. In fact, Theory Collaborative has been invited to cater coffee for the Emmy Awards in LA.

Sam says, “If we were superheroes, our super power would be collaboration.” From local kombucha and craft brewers to art shows, Maker Markets, and block parties, Theory is more than just a great roaster. “We truly believe that as we partner with other like-minded businesses, everyone involved benefits from the relationship.” As they like to say, they are “Theoryously” passionate about coffee!

Coffees from Theory Collaborative


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