✓65+ roasters ✓1000+ coffees ✓always free shipping ✓lowest priced coffee subscription ✓full control

Coffee Description

Flavor notes of sweet cherry and merlot swirl together to make a beautiful combination, which the touch of buttery toffee. We love the natural notes of this coffee and know you will too!

Light Roast

Roast Level from the Roaster

Refers to the roast level in comparison with other coffees from the roaster

Light



Cream + Sugar - 1
Acidity - 1
Adventurousness - 1




Variety

Ethiopian Sidamo

Process

Natural

Elevation

1930 masl

Region

Sidama

About Fero Cooperative of Ethiopia

Fero is one of the primary cooperatives belonging to the Sidama Coffee Farmers Cooperative Union (SCFCU), one of Ethiopia’s largest and best-known exporting organizations. SCFCU is robust; there are 53 member cooperatives in the union and over 80,000 member households throughout the Sidama Zone. Harvest in Sidama occurs slightly earlier than in the more southern zones of Gedeo and Guji, and as a result the fully washed lots from here are usually the year’s very first top quality arrivals from anywhere in Ethiopia. There are 5027 farmer members belonging to the Fero cooperative, one of the union’s largest in both membership and output. Farmers in this area are truly smallholders, averaging less than a hectare of coffee cultivation each, in which they also produce vegetables for the household and local sale. In processing, unlike in most of Sidama, Fero emphasizes top quality naturals, and willingly invests in the necessary resources to pull this off. One of which is drying space: full coffee cherries are greater in volume than the seeds alone, not to mention naturals need to dry slowly in a single layer, which, when combined, necessitate many more raised beds for an equal output of coffee. The other is labor: Fero employs over 200 people at the station to oversee the constant maintenance of large-scale processing. Fero was founded in 1975 and functioned independently, as did many coops and processing groups back then, for lack of a greater export network. This lasted until the late 90s and relied largely on a system of local collectors and buyers, who would then deliver consolidated cherry to processors or export auctions. The formation of cooperative unions in Ethiopia allowed for voting power and higher farm returns from the direct exportation that unions would be capable of. Certifications, as well, easily earned through the organic methods of Ethiopia’s smallholders and a conscious business plan, could be secured for price protection and marketing purposes, helping vast populations of smallholders gain small but meaningful leverage in the global marketplace that remains to this day.




Sidama, Ethiopia

Links
Web
Facebook
Instagram
Location
Redding, CA
Contact
Email

Theory Coffee Roasters

Roasting coffee was originally an escape fantasy/retirement dream for owner Sam LaRobardiere, until roasting equipment and some green coffee basically fell into his lap. Then as a hobby roaster, he began selling at a pop-up for community events and artisan markets, and in 2018 took the leap to open both a roastery and coffee shop.

Over the years, the folks at Theory Coffee Roasters have honed their coffee skills and built strong coffee-sourcing relationships. Along the way, they have had some fun achievements. Theory brought home the gold medal in the highly competitive espresso category at the nation’s largest roasting competition, Golden Bean North America, in 2018. Theory placed top 10 Overall in the Good Food Awards 2019. Shortly after, Theory Competed against 8 other roasters and won the Twitter Headquarter’s Brew-Off competition in 2019 becoming the sole coffee provider for the Twitter HQ in San Francisco. Theory was also included in the Food & Wine Magazine’s 100 Best Coffee Shops in America in 2019. They were also named as one of the top 30 Coffee Roasters in North America in Fresh Cup Magazine. Joel Lohner, roasting and production manager, placed as one of the top 3 in cup tasters at the Coffee Champ competition. Sam LaRobardiere and Joel Lohner both received their Q-Grader license, which is the equivalent to a wine sommelier in the coffee industry.

While Theory is motivated by the great accomplishments of the past, we continue to be even more excited about the future. Our commitment is to continue to bring our beloved customers even more award-winning coffees that are roasted to display the optimal balance of each coffee's best attributes. You can buy with confidence that Theory will deliver the best coffees in the world...right to your doorstep.

Or try these other coffees from
Theory Coffee Roasters

My Brew Queue

Uh oh.
You need coffee.

Login Get Started

Are you sure you want to remove this coffee?

Are you sure you want to remove this suggestion?