Coffee Description
This Coffee starts with notes of warm red fruit, has a sparkling body, and finishes with baking spices.
Roast Level from the Roaster
Refers to the roast level in comparison with other coffees from the roaster
Light/Medium
Variety
Catuai
Process
Washed + Anaerobic
Elevation
1375 masl
Region
Other
About Alma Menendez of Honduras
Producer: Alma Menendez
Region: La Paz
Varietal: Catuai
Process: Washed/Anaerobic
Altitude: 1375 MASL
Minimum Retail Price: $20.50
Mayra Orellana-Powell founded Catracha Coffee Company to connect her coffee growing community with roasters. Ten years later, Catracha Coffee has gained momentum with more than 80 producers and 20 roasters working together on sustainable relationships and a profit sharing model, which has consistently paid at least $2.00 per pound directly to producers. This extra income helps increase each producer’s capacity to reinvest in their farm, and overtime, increase their standard of living.
The sale of Catracha Coffee also creates income for a non-profit called Catracha Community (a 501(1)(c)(3) nonprofit), which invests in income diversification opportunities without taking resources from a farmer’s bottomline.
Catracha Community hosts workshops for women and youth to learn craft making skills. Like the coffee, the focus is on quality. With the help of talented volunteers, the group has been able to make many beautiful things and sell them through our network of coffee friends. They even have a name for the group, Catracha Colectivo.
Catracha Community has also established an art residence and studio in Santa Elena to host artists from Honduras and around the world. These artists have been running art classes two days a week. Every week more than 30 children come and learn art. Art is now popping up everywhere around Santa Elena. There are more than 30 murals along the streets of Santa Elena, in peoples homes, and at many schools.
Catracha Community also funds gardening projects throughout Santa Elena. David Benitez, a Catracha Coffee producer, agronomist and school teacher, provides technical advice to families starting gardens. David is also growing seedlings and distributing to families, which has helped make seed more productive and easier for families to succeed at producing vegetables.
Funds from Catracha Community also support a local tree nursery, which produces 50,000 trees each year for Santa Elena’s communities and individuals asking for trees. Funds are also used in coordination with students at the agroforestry highschool in Santa Elena to give technical support for tree planting and follow- up cleaning and maintenance.
Honduras
Theory Coffee Roasters
Roasting coffee was originally an escape fantasy/retirement dream for owner Sam LaRobardiere, until roasting equipment and some green coffee basically fell into his lap. Then as a hobby roaster, he began selling at a pop-up for community events and artisan markets, and in 2018 took the leap to open both a roastery and coffee shop.
Over the years, the folks at Theory Coffee Roasters have honed their coffee skills and built strong coffee-sourcing relationships. Along the way, they have had some fun achievements. Theory brought home the gold medal in the highly competitive espresso category at the nation’s largest roasting competition, Golden Bean North America, in 2018. Theory placed top 10 Overall in the Good Food Awards 2019. Shortly after, Theory Competed against 8 other roasters and won the Twitter Headquarter’s Brew-Off competition in 2019 becoming the sole coffee provider for the Twitter HQ in San Francisco. Theory was also included in the Food & Wine Magazine’s 100 Best Coffee Shops in America in 2019. They were also named as one of the top 30 Coffee Roasters in North America in Fresh Cup Magazine. Joel Lohner, roasting and production manager, placed as one of the top 3 in cup tasters at the Coffee Champ competition. Sam LaRobardiere and Joel Lohner both received their Q-Grader license, which is the equivalent to a wine sommelier in the coffee industry.
While Theory is motivated by the great accomplishments of the past, we continue to be even more excited about the future. Our commitment is to continue to bring our beloved customers even more award-winning coffees that are roasted to display the optimal balance of each coffee's best attributes. You can buy with confidence that Theory will deliver the best coffees in the world...right to your doorstep.
