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Highland Park, NJ

Penstock Coffee Roasters

We source as much of our coffee as direct as possible. Currently, farm direct coffee accounts for all our Central and most of our South American coffees or about 85% of the coffee we roast. Direct for us means we select the lot and we determine the price, quantity, and quality of the lot directly with the farm or mill owner. For the other 15%, we rely on certified coffee (Organic, Fair Trade, Bird Friendly, Rainforest Alliance, etc.) which guarantees a minimum wage and minimum sustainability, or we purchase stellar cupping lots, i.e., game changing coffee in terms of taste, from mills who are innovative in processing, or from growers whom we intend or hope to purchase directly.

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